Organizational Cross-Cultural Adaptation Through Social Networks: A Multiple-Case Study Of Chinese Firms Operating In The United States

ORGANIZATIONAL CROSS-CULTURAL ADAPTATION THROUGH SOCIAL NETWORKS: A Multiple-Case Study Of Chinese Firms Operating In The United States BY JING BETTY FENG APRIL 21, 2014 Committee Chairs: Dr. Leigh Anne Liu & Dr. Daniel Bello Major Academic Unit: Marketing I report on the findings of an inductive, interpretive multiple-case study of organizational cross-cultural adaptation and answer the question of how foreign companies can overcome the challenges of fitting into their host environment. Based on in-depth interview data from nine Chinese firms operating in the United States, I explore the content and drivers of firm-level cross-cultural adaptation. The emergent framework demonstrates a dynamic and comprehensive process at the firm level, involving a multilevel and multidimensional adaptation to fit through social networking. The identified patterns of adaptors reveal the link between cross-cultural adaptation and functional fitness of firms in a foreign environment. The study also identifies the boundary conditions of the cross-cultural adaptation of foreign firms. In addition, the study highlights the previously underserved aspect of functional fitness in a foreign environment and its essential role in influencing a firm’s overseas performance.